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The True Potential Podcast

The True Potential podcast helps women over 40 build self confidence so they can tap into their truest, fullest potential. Self confidence is something you can actively cultivate and in this podcast you'll find lots of practical tips on how to do that. Learn about the Self Confidence Formula and how you can apply it to your life. Use you new found confidence to start or grow a business, move ahead in your career, reinvent yourself in some way, build better relationships or just feel better in your day-to-day life. Learn from Sylvia Vandelogt who grew from a rather insecure young woman with low self esteem into a confident and successful business woman who has reached millions of women online.
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The True Potential Podcast
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Now displaying: 2018
Dec 4, 2018

In this week's podcast I speak with the fabulous Suzanne Carillo whom I have featured previously on the blog here.

She is a great example of a woman who has turned her passion into a business.

It took her a while to find her perfect business, but through her blogging and trying out several other little businesses she discovered her big WHY and what's she is truly passionate about.

In this episode discover:

  • How to find your passion business
  • The benefits of blogging and how it can help start your business
  • Why a big why is essential to cope with the down days of running a business

Would love to hear your feedback on this week's episode at the show notes on 40plusentrepreneur.com.

Nov 20, 2018

Have you thought about coaching as an online business model?

Then this could be the podcast episode for you!

Willo Sana is a Transformational Business Coach who empowers visionary entrepreneurs with heart-centered action.

In this episode discover:

  • How to follow your own genius
  • How to get started with a coaching business
  • Why it's important to invest in yourself
  • How to enjoy the journey of entrepreneurship, the highs and the lows!

Enjoy listening to this episode and I can't wait to hear which ideas from this conversation you are going to adapt for yourself and your business.

Nov 11, 2018

It is very busy in the online world and it is getting harder to get noticed! 

No matter what online business you have, website traffic is needed to grow it. You need eyeballs on your offers to make important sales. 

This week I am sharing 6 traffic strategies that have helped get my site up to 500,000 visitors a month. I discuss the pros and cons of each strategy and share my own experiences using these strategies. 

The 6 strategies are 

  • SEO and website content creation
  • Pinterest
  • Email
  • Facebook 
  • Interaction with other websites
  • Paid traffic

Find out how to use these strategies effectively and take your online business to the next level!

Nov 6, 2018

Lyn Slater is the Accidental Icon.

While pursuing a career as a college professor and taking courses at a New York fashion school, Lyn was searching for something to combine her existing skills and interests while expressing her creativity.

Around 4 years ago she started her blog Accidental Icon. Lyn labels herself a cultural influencer and has built a large international following, traveling globally in her role as Accidental Icon. Her instagram has more than 557,000 followers.

Lyn has modeled for brands such as Valentino and Mango and has been profiled extensively in the fashion world. One of her first ever profiles was on 40+Style and you can read her style interview here.

In this episode of the 40+Entrepreneur podcast you will discover:

  • How and why Lyn chose to start a blog
  • Why values and ethics are important as an Influencer
  • Why she is doing the opposite of everybody else
  • How creativity needs feeding through daydreaming
  • Why embracing technology is key to success
  • What direction her future plans may take
Oct 25, 2018

Have you ever wanted to start an online business and wondered which business model is the best one for you? 

On my way to the business success I have today with 40+ Style, I tried out a few of these models. Sometimes you need to try different things to find what will suit you best. There are several questions you need to ask yourself: What do I want to do day to day? How many hours do I want to work? Which of the online business models suits my personality? How much customer interaction do I want to have? How much freedom do I want to have?

In this episode I outline 7 of the most common online business models and examine the pros and cons of each. From a one on one coaching business to blogging or creating online training courses, there are many different ways you can develop your own online business to give you the freedom that you want. I hope this episode can help you find the model that is right for you. 

Oct 23, 2018

When you're starting an online business there are a million things you can do to promote it. But what is most important and what role does content creation play?

Molly Watts and Angela McDade are the creators of the online business Five for Life helping mid lifers create longevity habits for a longer, happier, life. They are about to launch their Five For Life planner so they are keen to get as much visibility for their business as possible.

In this episode Sylvia answers Molly's questions around content creation and how it fits into growing traffic to the Five for Life website.

You will discover:

  • Why blogging is important for any website
  • Reasons you should always align your articles with your own product
  • How to do keyword research
  • How to do content curation the right way
  • The power of a freebie to grow your mailing list
Oct 15, 2018

Judith Boyd is in her seventies.

Her age doesn't stop her from taking life head-on though and she is constantly challenging herself.

About 8 years ago she started her blog for which she has built a very loyal audience. Her instagram now has more than 41,000 followers and she has been profiled on many high profile websites including 40+Style! You can read her style interview here.

What started as a hobby has now morphed into a business and modeling career and Judith has many exciting plans for the future to develop her business even further.

Be sure to tune into this talk that is so inspiring and makes you realise that you are not too old to start something and create a business you love!

Oct 9, 2018

I get between 100-150 new email subscribers for my style blog a day.

That didn't happen through magic but rather through consistent action every week on my website.

You too can get these kind of results for your business with my 9 step action plan that will give you amazing results that last. 

Why are free leads important, you may wonder?

For most online business, an email list is the engine of your business. I get most of my customers for my programs through my list.

Your list enables you to stay in contact with your contacts on a consistent basis which will allow them to know, like and trust you, which will eventually lead to new customers.

It’s really important that women who land on your website are reminded of its existence on a regular basis.

Yes, building a presence on social media platforms like Facebook, Instagram, Twitter and Pinterest helps, but in terms of effectiveness for selling, nothing compares to your email list.

In this episode of the 40+Entrepreneur podcast, you will learn how to get to get new subscribers for your business with a 9 step action plan.

Sep 26, 2018

In today's episode Sylvia talks with Natalie Sisson, self proclaimed freedomist and writer of the books The Freedom Plan and The Suitcase Entrepreneur.

In this episode:

  • The difference between the freedom of traveling and the freedom of owning and living in one set place
  • Inner freedom and outer freedom
  • The freedom mindset and how you can get more of it
  • How visualizing where you want to be can help you in setting up your business
  • Why it's important to surround yourself with people that are a few steps ahead of you
  • How to figure out what you want to do and which business you want to start
  • The importance of strategizing if you want your visions to come
  • How to find your sweet spot in business
  • How to take action fast and put fear aside
  • Why she wrote The Freedom Plan
  • How she overcame the feeling that she wasn't expert enough
  • Why following your own path is so important
  • What she wished she would have known when she started her business
  • How she sees her business develop in the future
Sep 26, 2018

An online business is great for a life of freedom and adventure but how do you start an online business? 

Today I will show you a 10-step plan on how to start an online business and how to make it amazingly successful.

I will also talk about the many advantages of having an online business and how it will guide you to a live of freedom and adventure!

 

 

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